One of the best British gambling establishments, Clermont Club Casino, is located in Berkeley Square in the prestigious Mayfair and has a long and outstanding reputation for elegance and splendor.
The club's location is at 44 Berkeley Square, designed and built in 1742 by the renowned architect William Kent for Lord Clermont. It's awe-inspiring. With its Baroque decor and spiral staircase, the interior space looks stunning and theatrical. Everything here reflects elegance and style, creating an atmosphere of elitism, which Clermont Club is famous for.
Casino for Traditionalists
This is one of the most traditional casinos worldwide. To enjoy gambling at this luxurious casino, you need to apply for membership in the club at least 24 hours before you want to visit Clermont Club. Any person can make it, but you should not assume you will instantly get this membership. This is a conservative establishment where all members are entitled to vote on who will be able to join the club and who will be denied.
Here, you need to understand the difference between modernists and traditionalists.
Modernists know everything about new games and new trends in gambling. This does not mean they do not understand the importance of old games and deny that they keep leading positions in the industry. Modernists remain open regarding dancing dealers or dozens of flashing and tinkling slot machines. They just focus on their next move at the table and ignore these bells and whistles.
On the other hand, traditionalists see the superiority of the methods and principles of the notorious "old school" of the gambling past. They prefer to play in the dimly lit room with well-trained staff and obligatory dress code, namely tie and suit.
The History of Clermont Club and John Aspinall
The Clermont Club in the late 1960s was one of the world's most extravagant and elegant casinos, a magnet for the super-rich, who enjoyed gambling. The luxuriously and tastefully decorated and furnished building resembled a townhouse of the Georgian Prince rather than a gambling club. The members of this club from all over the world played here: tycoons from the United States and oil kings from the Middle East played with influential British politicians and aristocrats.
It was a strange mixture of power, glamour, drugs and fabulous wealth. The fortunes were won and lost at the tables of Clermont Club. One of the club's legends tells how one day, the young Earl of Derby, a large landowner who only recently came into an inheritance, lost half of Yorkshire for one night. Clermont Club was one of Lord Lucan's favorite places, and he enjoyed playing bridge with the founders of the club, John Aspinall and Sir James Goldsmith.
John Aspinall in 1958
John Aspinall was born in the family of a British army officer in India in 1926. After the divorce, his mother married Sir George Osborne, who paid for the young man's education in a private boarding school. Sometime later, he was expelled from it for inattention, and after the three-year service in the Marine Corps, John went to study at Oxford University. However, his interests were not academic. John Aspinall was interested in money and social standing. He wanted to join the elite of British society.John skillfully played poker, allowing him to enter the circle of contacts of intelligent aristocrats, including James Goldsmith, who became his lifelong friend. In the post-war UK, classes of aristocrats and commoners were strictly separated. Gambling at casinos and bookmakers was banned, and no one used gambling to enter the establishment. John was going to exploit the system's weakness to achieve his goals.
Aspinall realized that he could bypass existing gambling laws that prohibited gambling in establishments with fixed addresses. He organized playing chemin de fer and baccarat. Addresses for gambling were "floating," i.e., every night, gambling took place in a new home in Mayfair and Knightsbridge. As the organizer, he and his partner John Burke took commission fees for each bet. Crowds of wealthy clients flocked to the clubs of John Aspinall, and the reputation of his gambling houses spread over England.
Aspinall organized his business so that the entrance to his club was allowed only to the rich and influential aristocrats. Among them were friends of the Royal family and nobility of the United Kingdom, including the Earl of Derby, the Lord "Lucky" Lucan, and the Duke of Devonshire. John had attracted so many influential players to his club that after closing the gambling establishment in 1958, they lobbied for adopting the 1960 Gaming Law, which permitted gambling.
Foundation of Clermont Club
So, Aspinall created a social and legal basis for further promotion in the London establishment. He made the next logical step and opened the Clermont Club in Berkeley Square in 1962. It included a casino and bar, restaurant, and dance floor. So, the Clermont Club quickly became London's most fashionable and exclusive establishment. To curb the influx of players, the membership in the club was deliberately limited to 600 people. The first customers of the club included five dukes, five marquises, twenty earls, and two government members.
At the same time, John Aspinall began to collaborate with one of the most ruthless gangsters in London, Billy Hill. Billy was a knife master, and he paved the way for him to reach the top of the London criminal world. His hallmark was a "V" sign, which he carved on the faces of his victims. In the 1940s and early 1950s, Hill successfully worked on the black market, specializing in food, petrol, and false documents for deserters. He became wealthy and has several legal nightclubs. Hill always searched for ways to increase his income by financing other gangsters. He carefully followed Aspinall's successes in the gambling business.
Big Edge
Despite the fantastic success of the Clermont Club, Aspinall always had financial difficulties due to the vast sums of money he spent on his hobby, namely the zoo for dangerous animals called Howletts Zoo. Almost the entire income from the Clermont Club was spent on this zoo. In addition, the overhead expenses for legal and exclusive establishments were much higher than for private clubs. Aspinall had to pay taxes. The rumors that Aspinall desperately needed money reached Billy Hill. He met with John and told him his offer, which became known as the Big Edge. Aspinall found Hill's idea outstanding and agreed to participate in one of the most outrageous frauds of the twentieth century.
The scam was simple and was based on marking card decks. A unique device was constructed that marked cards. Then, the cards were packed in cellophane, sealed, and delivered to the Clermont Club in the guise of new decks. The specially trained "reader" of marked cards sat at each table. Since he could tell the approximate rank of his cards and other players' cards, he could calculate when his hand had more chances to win and thus made his bets. John Hill hired unemployed actors to be "readers" and paid well for their work. In addition to reading cards, the actor also had to play the role of an unknown VIP.
The End of the Fairy Tale without a Moral
So, the fraud brought millions of pounds of net profit within several months, which Aspinall and Hill shared.
The Big Edge was unnoticed for two years and was over when Aspinall and his partner John Burke decided to retire. Aspinall cut his ties with Hill, letting him understand that this fraud was too difficult to hide and it had to be stopped. It is surprising but Hill agreed and exited the business without claims.
- In the early 1970s, Aspinall sold the Clermont Club to Playboy Enterprises Company for 500 thousand pounds.
- In the late 1970s, he founded another club called Aspinall Curzon with the help of Goldsmith.
- In 1987, he sold it for 90 million pounds.
- In the late 1990s, Aspinall fell ill with cancer of the jaw and died in June 2000.
Nowadays
In 1990, this casino was purchased by Rank Group PLC for 17.6 million pounds. In 2006, Rank Group PLC sold the Clermont Club to the company controlled by the Malaysian billionaire Quek Leng Chan for 31 million pounds in cash. Leng Chan was so inspired by his new purchase that he decided to build new hotels and casinos in Singapore and Kuala Lumpur under the brand Clermont Club, promising to open them in 2016 and offering the "new type of luxury."
Nowadays, it is one of the most exclusive casinos in London. Over the years, many celebrities have played at Clermont Club, such as the actor Roger Moore and the deceased Princess Margaret. Although this gambling establishment has changed owners several times in recent years, its elitism and commitment to quality remain the same.
Opening hours of the Clermont Club:
- Monday-Friday: 2:00 p.m. - 6:00 a.m.
- Saturday: 2:00 p.m. - 4:00 a.m.
Options
The Clermont Club offers a superb set of games of chance, emphasizing traditional games, as expected from an establishment with such a long and glorious history. Its customers can play American roulette, blackjack, punto banco (a version of baccarat), and three-card poker. The Clermont Club also has private rooms where guests can enjoy gambling with the utmost confidentiality.
Dress Code
The Clermont Club is proud that it has the world's wealthiest and most influential customers. Thus, admission to the club is not available for everybody. Even club members may be denied admission to the casino if they are not dressed in suits and ties or evening dresses for women.
Atmosphere at Clermont Club Casino
Even though it is located in the heart of London, the Clermont Club was created to help its members relax and enjoy life without being in a hurry. The internal halls and high ceilings of the Clermont Club are exquisite and quite impressive. The halls, where visitors play one or the other game, seem specially and carefully planned and furnished precisely for this particular game. After all, club members have no idea how to play blackjack in the hall with roulette, not to mention the slot machines in the neighborhood, which are absent.
In addition to gambling, the Clermont Club offers its members a chance to rest and relax in the tranquil lounge bar. If you wish, waiters will bring any drink to your table. The elegant and well-trained English-style staff is not intrusive but very attentive to all the club members' wishes.
Any player who is hungry can enjoy a fine dinner at the club's restaurant. The restaurant is also imposing due to its rich decor, luxurious furnishing, and a wine list that will satisfy the most refined tastes. The restaurant can also be ideal for business lunches and friendly meetings.
Conclusion
Nowadays, such exclusive clubs are a thing of the past. Many establishments in the United Kingdom and abroad that have used similar models and approaches in their operations have been unable to stay afloat and closed their doors. But it seems that the Clermont Club has managed to find a perfect balance between elitism and modesty.
Undoubtedly, the Clermont Club sets the tone for all exclusive casinos in London. However, only those who can go there can understand this. So, if you are in England, apply for admission to the club as soon as possible!