Table of contents

Childhood

From 2002-2009, he studied at Chalmers University of Technology, earning an MSc in Civil Engineering.

From 2007-2010, he studied at the University of Gothenburg, earning a BSc in Finance.

Career

Eric Niemann is a professional with over 10 years of experience in the online gambling industry. Eric specializes in entering new markets and strategic deals. His leadership and business acumen were instrumental in establishing NetEnt's US subsidiary.

  • 2007-November 2009. - Project Manager at Volvo Car Corporation
  • 2010-September 2011. - Management Trainee - CEO Assistant NetEnt Malta Ltd at NetEnt
  • 2011-June 2015. - Business Development Manager NetEnt Malta Ltd at NetEnt
  • 2015-July 2018. - Director of Business Development NetEnt Americas LLC at NetEnt
  • 2018-February 2020. - President NetEnt Americas at NetEnt
  • 2020-present Founder & President at Nyman Leisure
  • 2020-present President Americas at EveryMatrix Ltd
EveryMatrix Ltd provides a modular suite of API-based products for casino, sports betting, payments and affiliate/agent management. The company's B2B iGaming solutions are designed to help customers realize bold ideas and provide players with great games in regulated markets.

To offer the services operators need, EveryMatrix products work together as a single platform or independently. They can be easily integrated with existing platforms to serve different types of customers, from betting shops to lotteries and from existing large companies to newcomers.

It takes hands-on experience and numerous conversations with key stakeholders to gain a full understanding of the market.
An off-the-shelf solution has, or should offer, at least one clear advantage: simplifying operations by giving operators control of their platform through a single back office.
I firmly believe that operators who focus on both sports and casinos will have the most success.
It takes hands-on experience and numerous conversations with key stakeholders to gain a full understanding of the market.
An off-the-shelf solution has, or should offer, at least one clear advantage: simplifying operations by giving operators control of their platform through a single back office.
I firmly believe that operators who focus on both sports and casinos will have the most success.
It takes hands-on experience and numerous conversations with key stakeholders to gain a full understanding of the market.
An off-the-shelf solution has, or should offer, at least one clear advantage: simplifying operations by giving operators control of their platform through a single back office.
I firmly believe that operators who focus on both sports and casinos will have the most success.
It takes hands-on experience and numerous conversations with key stakeholders to gain a full understanding of the market.
An off-the-shelf solution has, or should offer, at least one clear advantage: simplifying operations by giving operators control of their platform through a single back office.
I firmly believe that operators who focus on both sports and casinos will have the most success.
Alex Vasilev
Alex Vasilev
Scientific editor and fact checker

Alexander, born in 1979 in Rostov, has been interested in maths and logic since childhood, dreaming of becoming an engineer. However, in the late 1990s, after discovering online casinos, he switched to studying gambling, recognising the complex mathematical systems involved. Working for a regional newspaper (from correspondent to deputy editor-in-chief), he learnt fact-checking and critical analysis - skills that later became the basis for his work on Casinoz. Alexander checks every detail, from the RTP of slots to the terms of bonuses, demanding documentary proof. Colleagues call him the ‘microscope man’ for his meticulousness in verifying data. He not only exposes inaccuracies, but also teaches players strategies, bankroll management and how to recognise unscrupulous casinos, turning gambling from a game into a science. Thousands of users trust his recommendations, knowing that behind every word is a week of testing and years of expertise.

An expert in:
  • Mathematics
  • RTP
  • licensing
  • betting strategies
  • bankroll management
  • fact-checking
  • journalistic ethics
  • gambling mechanics
  • data analytics
  • dispersion
  • volatility
Facts checked Alex Vasilev Scientific editor and fact checker
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