Childhood

From 1996-2000, he studied at Stockholm University, earning a Master's degree in Marketing/Marketing Management.

In 2011, he graduated from MTG Leadership Academy with an Executive Leadership Course in Organizational Leadership.

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Career

Lars Collind is a veteran of the gaming and betting industry with extensive business experience. Kollind has spent more than a decade in senior commercial, sales and marketing roles in the gaming sector and joined iSoftBet from Playson, where he served as Business Development Manager.

  • 2012-November 2016. - Founder at Kollind Consulting
  • 2016-May 2018. - Global Sales Director at Aspire Global
  • 2018-November 2018. - Head Of B2B at Global Gaming Group
  • 2018-October 2020. - Business Development Manager at Playson
  • 2020-present - Head Of Business Development at iSoftBet
iSoftBet was known as Fast-CPU Gaming, but the iSoftBet brand was founded in 2010. By the time of the rebranding, the company already had an impressive portfolio of online casino games and even more impressive experience in this niche.

At the moment, iSoftBet is one of the leaders in online casino game development, with over 100 games already under its belt. iSoftBet is licensed by the UKCG and Malta Gaming Authority, which are the world's top two international gaming licensees in the gaming industry. The company is based in London, Luxembourg and Bucharest.

For games to appeal to players, you have to live, breathe and play them yourself.
Today's players are young, well-educated and digitally savvy, so they have higher expectations in terms of speed to market and innovation.
There is competition in our industry that churns out a lot of easily forgettable content, but we are committed to putting players first and creating innovative experiences based on their interests and behaviors.
Our slots are multi-faceted and multi-layered with innovative features that work together to create a harmonious gameplay experience.
For games to appeal to players, you have to live, breathe and play them yourself.
Today's players are young, well-educated and digitally savvy, so they have higher expectations in terms of speed to market and innovation.
There is competition in our industry that churns out a lot of easily forgettable content, but we are committed to putting players first and creating innovative experiences based on their interests and behaviors.
Our slots are multi-faceted and multi-layered with innovative features that work together to create a harmonious gameplay experience.
For games to appeal to players, you have to live, breathe and play them yourself.
Today's players are young, well-educated and digitally savvy, so they have higher expectations in terms of speed to market and innovation.
There is competition in our industry that churns out a lot of easily forgettable content, but we are committed to putting players first and creating innovative experiences based on their interests and behaviors.
Our slots are multi-faceted and multi-layered with innovative features that work together to create a harmonious gameplay experience.
For games to appeal to players, you have to live, breathe and play them yourself.
Today's players are young, well-educated and digitally savvy, so they have higher expectations in terms of speed to market and innovation.
There is competition in our industry that churns out a lot of easily forgettable content, but we are committed to putting players first and creating innovative experiences based on their interests and behaviors.
Our slots are multi-faceted and multi-layered with innovative features that work together to create a harmonious gameplay experience.

Legacy

In 2020, Lars Collind, as business development manager at Playson, won the iGaming Idol Awards' Sales Idol of the Year award.

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