Childhood

In 2000-2002 he studied at Lunds universitet, where he received a Bachelor's degree in Finance. He was the head of the student organization Göteborgs Nation.

In 2003-2004 he studied at Macquarie University - Graduate School of Business, one of Australia's leading research universities. He obtained a Master of Finance degree.

Career

Matias Larsson started his iGaming career as a consultant for live casino companies in Asia and Europe. This exposure to very different cultures has allowed for a multicultural iGaming experience. He created and managed two startups in this field:

  1. XIN Gaming in Hong Kong,
  2. GiG Games in Marbella, Spain.

In 2018, GiG partnered with EveryMatrix Group and then bought and renamed the studio. This is how Spearhead Studios came to be.

Matias Larsson is a hardworking and dedicated professional with a high work ethic and a veteran in the iGaming industry. His out-of-the-box thinking and genuine understanding of teamwork and people makes him a very valuable employee. He has an analytical mindset and can utilize these skills for business purposes. Mathias takes responsibility as well as taking initiative and strives to contribute to the company. n has a very analytical mindset and can utilize these skills for business purposes.

  • 2004-March 2007. - Revenue Manager at FlyMe
  • 2007-November 2007. - Area Manager Sweden at Sterling A/S
  • 2010-July 2010. - Managing Director at Dgm - affiliate and search marketing
  • 2011-April 2012. - Advisor at Red Panda Gaming
  • 2012-September 2013. - Managing Director at Ho Broadcasting
  • 2007-December 2013. - Owner at M&L Consulting
  • 2009-April 2014. - Director at Auctionbringer Ltd
  • 2014-January 2015. - Owner at Mathias Larsson Ltd
  • 2014-August 2015. - Business Development Director at Ezugi
  • 2014-December 2015. - Owner at XIN Graphic Design Ltd
  • 2016-February 2017. - Managing Director at Tain
  • 2014-March 2017. - Founder at XIN Gaming
  • 2017-November 2019. - Managing Director at GiG Games at Gaming Innovation Group
  • 2019-present - Managing Director at Spearhead Studios
Spearhead Studios is a game production studio in the EveryMatrix group of companies that was founded in 2019. Their high-quality HTML5 video slots, table games and other real-money online games are developed under the concept of Local Games for Local Markets using a data-driven approach. The studio has assembled a strong team with years of experience in the industry with ambitious and far-reaching goals.
Slot machines are insanely competitive, with thousands of games attracting players' attention. And your gameplay should be different.
I'm a fan of random in-game features. They have the ability to surprise players and act as unexpected rewards. And what better way to do that than to be surprised by a clearly randomized reward?
My first professional love was the aviation industry. At first glance, it is no different from iGaming. However, there is one fundamental difference: it is very difficult to achieve profitability in aviation.
Gameplay needs to be fresh and engaging. This is the key to success if you want to engage players and keep them playing. There's insane competition in slot machines, with thousands of games grabbing players' attention. And your gameplay needs to be differ
Land-based casinos are themselves a microcosm with their own etiquette and unrivaled social component.
For me, the most important lesson of working in aviation was that you have to prepare thoroughly before every launch and leave nothing to chance. And the same has become paramount for me in iGaming. From the biggest to the smallest business goals and acti
Slot machines are insanely competitive, with thousands of games attracting players' attention. And your gameplay should be different.
I'm a fan of random in-game features. They have the ability to surprise players and act as unexpected rewards. And what better way to do that than to be surprised by a clearly randomized reward?
My first professional love was the aviation industry. At first glance, it is no different from iGaming. However, there is one fundamental difference: it is very difficult to achieve profitability in aviation.
Gameplay needs to be fresh and engaging. This is the key to success if you want to engage players and keep them playing. There's insane competition in slot machines, with thousands of games grabbing players' attention. And your gameplay needs to be differ
Land-based casinos are themselves a microcosm with their own etiquette and unrivaled social component.
For me, the most important lesson of working in aviation was that you have to prepare thoroughly before every launch and leave nothing to chance. And the same has become paramount for me in iGaming. From the biggest to the smallest business goals and acti
Slot machines are insanely competitive, with thousands of games attracting players' attention. And your gameplay should be different.
I'm a fan of random in-game features. They have the ability to surprise players and act as unexpected rewards. And what better way to do that than to be surprised by a clearly randomized reward?
My first professional love was the aviation industry. At first glance, it is no different from iGaming. However, there is one fundamental difference: it is very difficult to achieve profitability in aviation.
Gameplay needs to be fresh and engaging. This is the key to success if you want to engage players and keep them playing. There's insane competition in slot machines, with thousands of games grabbing players' attention. And your gameplay needs to be differ
Land-based casinos are themselves a microcosm with their own etiquette and unrivaled social component.
For me, the most important lesson of working in aviation was that you have to prepare thoroughly before every launch and leave nothing to chance. And the same has become paramount for me in iGaming. From the biggest to the smallest business goals and acti
Slot machines are insanely competitive, with thousands of games attracting players' attention. And your gameplay should be different.
I'm a fan of random in-game features. They have the ability to surprise players and act as unexpected rewards. And what better way to do that than to be surprised by a clearly randomized reward?
My first professional love was the aviation industry. At first glance, it is no different from iGaming. However, there is one fundamental difference: it is very difficult to achieve profitability in aviation.
Gameplay needs to be fresh and engaging. This is the key to success if you want to engage players and keep them playing. There's insane competition in slot machines, with thousands of games grabbing players' attention. And your gameplay needs to be differ
Land-based casinos are themselves a microcosm with their own etiquette and unrivaled social component.
For me, the most important lesson of working in aviation was that you have to prepare thoroughly before every launch and leave nothing to chance. And the same has become paramount for me in iGaming. From the biggest to the smallest business goals and acti

Interesting facts

He has a passion for golf.

Alex Vasilev
Alex Vasilev
Scientific editor and fact checker

Alexander, born in 1979 in Rostov, has been interested in maths and logic since childhood, dreaming of becoming an engineer. However, in the late 1990s, after discovering online casinos, he switched to studying gambling, recognising the complex mathematical systems involved. Working for a regional newspaper (from correspondent to deputy editor-in-chief), he learnt fact-checking and critical analysis - skills that later became the basis for his work on Casinoz. Alexander checks every detail, from the RTP of slots to the terms of bonuses, demanding documentary proof. Colleagues call him the ‘microscope man’ for his meticulousness in verifying data. He not only exposes inaccuracies, but also teaches players strategies, bankroll management and how to recognise unscrupulous casinos, turning gambling from a game into a science. Thousands of users trust his recommendations, knowing that behind every word is a week of testing and years of expertise.

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Facts checked Alex Vasilev Scientific editor and fact checker
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