Softswiss

Introduction

Softswiss review

Softswiss was established in 2008. But actually the formation of this organization began in 2001, when Ivan Montik (founder) first started to deal with projects in the digital sphere. These were websites for a chain of restaurants. But later it was necessary to close this direction, because this direction was not in demand. A few years later, the company chose European countries, particularly Germany, as its target market. And offered services in the development of websites and various programs.
Actually a big breakthrough in the business future of the company happened when they received an order from a Swiss company to develop a Scandinavian Auction. This type of auction is well known to Casinoz readers. Similar type of bidding is used on the sites eBay and Mail.ru. For example, the auction participant is invited to bid every ten seconds. The step of the bid can be up to 1 cent. If the bid lasted for 10 seconds, the bidder who made it wins.
The company had not previously developed such software, which required a study of the material. In the end, the amount for the work was announced, with which the customer did not agree. Then the company's management offered to perform the work for a lower cost, but the program code would remain the intellectual property of SoftSwiss. The customer agreed. Later this direction became one of the company's products offered under the White Label system and named Merkeleon.
Worth noting: Softswiss is legally an Austrian company. In the beginning, the head office of the organization was located there. This helped to develop foreign cooperation.
Developing several varieties of online auctions, the company paid attention to the niche of online casinos. Having some experience in the gaming sphere, it was decided to develop this direction. After some time, a platform for online casino appeared, which has great potential, because it offered a wide package of services from integration of game providers to payment systems and player support. This platform was certified by iTech Labs, whose certificates are accepted by many international gambling jurisdictions.
In 2012 Softswiss presented its online casino platform at the Ice Totally Gaming exhibition. And just a month after the end of the exhibition Softswiss receives the first contract to open an online casino. Already by 2016 the number of online casinos created by Softswiss amounted to more than 20 establishments.

In addition, the company began to develop slot machines for online casinos under the brand BGaming. Also during this period, negotiations with many global manufacturers of video slots for online casinos.

Head of Game Design at Amatic Industries:

SoftSwiss is the first partner we have chosen to provide our games to online casino operators. They have a team of highly skilled and progressive professionals. They have always found fresh ideas for the market and their technical skills are truly impressive. The whole SoftSwiss team is quick to solve complex problems and always ready to share their knowledge with partners.

Sensitive to the bitcoin market trends, SoftSwiss has adapted its platform to enable the creation of online casinos for bitcoin gaming.
The company currently offers a large list of products:

• White Label online casino
• White Label online casino
• Turnkey online casino
• Bookmaker
• Bitcoin casino
• Internet auctions
• Affiliate platform

Additional core products of SoftSwiss are the following services:

• Assistance in obtaining a gambling license
• Player service (support service)
• Player retention services (support on various forums, security service, development of marketing promotions for players)

Platform

The company's platform is created using the popular Ruby programming language. It is the language most often used to create the majority of projects corresponding to the concept of "e-commerce". To put it simply, the platform offered by Softswiss is highly flexible and allows you to quickly make any practical changes at the request of the customer.

The Softswiss platform offers:

• Reports and analytics. The casino owner can create real-time reports on cash flow, bets made, revenues, costs, etc.
• Player analytics. Gives the ability to keep track of a player's gaming preferences. Shows the presence of duplicates of the user's account. Allows you to award bonuses to a particular player, etc.
• Games. Allows you to add new games in one click, create categories of games.
• Bonus system. Allows you to give bonuses to a specific category of players. The software used is Domain-Specific Language (DSL), specially designed to describe the logic of bonuses.
• Affiliates. Already built into the platform is the ability to build a percentage of remuneration to the affiliate, link building and payment of the webmaster's bottom line.
• E-mail marketing. Allows for mailing to the player base of the casino. With additional features.
• CMS system. Content management on the casino site, meta tags, etc.
• VIP system. Allows you to set up a VIP program for players at will. Users will be able to exchange and accumulate special points, get new levels depending on certain conditions.
• Tournaments and lotteries. Allows you to hold promotions of this format. As prizes can be used real money or points.
• Segmentation. Allows you to form players by certain criteria. Which can be used to form bonuses or analytics.
• Responsible play. Players are given the opportunity to set self-restriction on the game or limit restrictions.
• Multi-currency. Allows you to add almost any game currency, including cryptocurrencies.
• Multilingualism. The platform is available in multiple languages, allowing you to conduct your business in different parts of the world.
• Anti-fraud system. Fraud prevention system. Acts in automatic mode and tracks players according to certain criteria.
• Access rights and roles. For each employee, you can configure individual access parameters for work in the administrative panel of the casino.

The company's platform is used to open an online casino, in addition to the functionality of the platform when opening an online casino (white label) the owner receives:

• Platform from Softswiss
• Integration of more than 50 manufacturers of video slots. That together gives more than 9000 games on the site of the establishment
• The work will be carried out under the Softswiss gambling license
• The ability to make a custom design
• Make financial transactions through the merchant accounts
• Financial transactions through Softswiss
.Softswiss accounts
• Integration of a large number of payment systems
• Continuous platform improvements
• Technical support
  

When opening a turnkey online casino, the casino owner receives everything, that is available in the white label package, but:

1. Assistance in obtaining their own gaming license
2. Assistance in company registration
3. Integration of major payment systems

An in-house platform is used to open a betting shop. In general, it is similar to the offer for online casinos, but with modified specifics for sports betting. This product comes in a joint integration with Betradar, which is a well-known sports odds provider.

• Support for major sports events
• Support for major cyber sports events
• Different currencies and multi-language
• Players and betting statistics
• Risk assessment tools
• Content management system

Despite the fact that the Softswiss platform has built-in functionality for working with webmasters (affiliates). The company offers a separate platform to perform these tasks.

• The ability to pay affiliate accruals, directly from the back office
• Content management
• Combining several brands into one affiliate network
• Messaging within the platform
• Automatic calculation of affiliate commissions
• Formation of various reports and statistics
• The possibility of supplementing the platform at the operator's request

The Merkeleon auction platform allows you to open several types of auctions:

• Classical auction. Bidding begins with a minimum set price. With each bid, the price increases by a certain level. The user with the final bid wins.
• Reverse Auction. Vendors make offers to buyers based on certain conditions voiced in the bid.
• Dutch Auction. The highest price for a lot is assigned. Over time, the price decreases by a certain level. The first user to agree to buy the lot at the announced price wins.
• Scandinavian auction. The price of the lot is set to a minimum value. With each bid, the price increases. The bid is limited in time, if during this period of time no one offers a higher price, the lot will be taken by the bidder who made this bid.
  

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